Aspesi was founded in 1969 as a brand mainly focused on the manufacturing of shirts, and immediately distinguished itself for its ability to innovate and amaze. In a period when French haute couture was paramount, the Italian company succeeded in conquering the market, emphasizing quality of materials and sophisticated design. Soon, Aspesi became emblematic of innovative vision and fashionable practicality, capitalizing on brilliant intuitions such as the incorporation of down jackets into the everyday wardrobe, discarding their reputation as a technical garment to be worn only during specific activities. A creative approach that has led to the long-lasting success of the brand.